Whether
you have an e-commerce website or a brick and mortar clothing shop, you need
the right digital marketing strategy to improve your sales numbers.
Digital marketing drives users to your checkout counter.
This
could be through entirely virtual interactions or a combination of online
engagement and real-life experiences.
Either way, marketing strategies have to be a core
part of your sales strategy; the numbers need the right content to thrive. More
so, the right content needs the best copy-writing to
perform well.
Without
compelling content, you risk losing half of your audience before they even get
to see your cute clothes!
Not to
worry – here are seven ways to transform your copy and better engage customers.
1. Know Your Audience to Create
Compelling Content
You can’t
expect to engage your customers if you don’t have a thorough understanding of
who they are.
Create as detailed of a buyer Requirements Inc persona as possible.
Give your
ideal customer a name and a lifestyle. Think about where this person works, how
much they make, the kind of relationship they are in and the general
responsibilities they prioritize.
Do this
for your primary and secondary market. Then, write your compelling content as
if you were speaking directly to this person.
2. Requirements Inc Understand Their Lingo
When
creating the conversation between you and your consumer, try to use the
everyday language they do.
This may
be a form of slang or something a bit more proper. It could be a mix of words
and phrases that come and go in pop culture. Or, maybe your customers will
better relate to more common sayings.
Whatever
their vocabulary looks like, use it.
Write
your compelling content in a voice that will sound almost familiar to users.
3. Connect with Similar Stores
and Trendsetters
If you
want to better understand the lingo of your users, go deeper into their world.
Start
reading the content other brands in your market are producing. Pay attention
the way their writing is presented. Make notes of everything from the words and
phrases to the grammar and how customers are addressed.
Do your
users prefer to be talked to as friends or as professionals? Do they enjoy a
laid-back, casual conversation or a more proper approach?
To find
your answer, see how they connect to competitors.
Then,
take this one step further and research the trendsetters in your niche market.
Trendsetters are fashion influencers who are always a step ahead of what
everyone else is wearing. They know the next big thing before it becomes big.
Pick a
few to follow and watch how they communicate with their audience.
Remember, the same people who are looking to your
market’s trendsetters for fashion inspiration will be the ones who visit
your clothing site for fashion products.
4. Express you’re Brand Requirements Inc.
Once a
user makes it onto your website – or even comes across a form of digital
marketing elsewhere on the internet – they have to be able to identify with
you.
The best
way to be relatable to the right users is to use the voice of your brand.
Your brand is everything a user associates with you. It
is your logo as well as the filters on your social media and the way you write
compelling content for email campaigns. It is the feeling someone gets when
your brand is brought up or they walk past your store.
Use your
content to encourage a positive brand image. Write with clarity and purpose. Be
direct, unique, and always aim to offer the most valuable of insights.
5. Try to Be a Fluid Writer
No matter
what you are trying to say, you will find it comes out best when you write
fluidly.
This
means to set aside enough time for you to take on a project from start to
finish. You may have to break up big initiatives into small chunks, but the
point is to write as well as you can for as long as you can.
Such an
approach allows your thoughts to flow.
It better
prepares you to move from one point to another, picking up where you just left
off and writing with consistency. This, in turn, creates a better branding and
communication strategy.
6. Edit and Re-Write
While
it’s good to get everything out at once, you should always come back to it.
Take a
step away from what you’ve created. Then give it a look over and see if it
truly is the compelling content you thought it was at first.
You will
often find you’ve got a good start, but not the whole thing. Don’t be afraid to
make the necessary edits.
Maybe
there is a word you can replace that significantly improves the overall
message. Maybe the message isn’t as clear as you intended.
Whatever
the issue, it’s usually nothing a few edits and a bit of time can’t fix.
Sometimes,
though, you may have to do a re-write entirely. When you use the steps above,
the need for a re-write is few and far between. But, they will come up, and
it’s your job to use them as a creative opportunity when they do.
7. Get Creative with Your
Placement
Whether
you’re writing something for the first time and it comes out great, or you’re
taking another shot at it, always make sure you’ve placed your product well.
Think
about what your user really wants to hear.
They are
not looking for a sale or a new accessory every time. They may be reading your
content in search of everyday styling advice or upcoming trends.
But, that
is not to say you can’t place your product somewhere in your compelling
content. Try to make your writing conversational instead of about the sale.
This makes it much easier for users to buy-in, which is better for your
business.
Build a Schedule to Write
Compelling Content Requirements Inc.
The final
piece of advice to keep in mind when writing is to keep a schedule.
Your
schedule helps you be fluid while staying focused and on-track. It gets you in
a rhythm to write compelling content.
This may
even be the easiest part of your content creation process. Once you have your
schedule down, you are better able to take on all the tips and tricks of great
writing.
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